When it comes to advertising in other games, there are many different ad formats to choose from, ranging from rewarded ads, interstitial ads, banner ads, etc. That is quite effective since it is easy to find your target audience amongst users who play other mobile games. One is advertising your hyper-casual game in other apps and games. There are many different channels you can utilize. Once you have a clear idea of your target audience, it is time to identify which marketing channels appeal the most to your users: Identify Marketing Channels That Appeal to Your Users However, they do not mind watching ads in exchange for in-game rewards. Also, casual gamers want games that are free. What is interesting about casual gamers is that most of them do not even consider themselves to be gamers. That is why people like them – you can play hyper-casual games anywhere. Hyper-casual gamers are mostly played during a daily commute, lunch breaks, and even on the toilet. They are not interested in spending hours learning the game or concentrating while they play. Unlike strategy or fantasy gamers, casual gamers play to pass the time. Here are a couple of interesting facts about casual gamers that might help you understand your target audience better:Ĭasual gamers are a distinct category of mobile gamers. It is the key to effective mobile game marketing. You need to know exactly who you want to target. Have a Clear Idea of Who Your Target Audience IsĪs with any marketing campaign, it is crucial that you define and understand who your target audience is. That is why your marketing strategy needs to be well thought out.Īlso, you need to understand hyper-casual gamers as their habits and interests are much different from other mobile gamers. Another thing to keep in mind is that the hyper-casual market is very crowded.
So the hyper-casual market can be very volatile. However, every trend passes and what goes viral is eventually forgotten. What makes hyper-casual games different from other genres is their ability to go viral.
In order to successfully market a hyper-casual game, you need to have a deep understanding of how this market works: If you have created a hyper-casual game or plan to do so, you should read these 5 hyper-casual game marketing tips. However, the question is – how do you market a hyper-casual game?įind out below! 5 Tips for Marketing Hyper-Casual Games Since this type of mobile game is much easier and faster to make than others, many developers decide to take the hyper-casual route. However, if we consider the popularity of this genre, that might happen very soon. Hyper-casual games are still not an official category in the app stores. They are characterized by their simple gameplay, minimal design, and very few features. Hyper-casual games have taken the mobile gaming market by storm. The following post is a guest piece by Udonis, a leading mobile marketing agency.
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